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This helps it stand out against other dating apps. In our Tinder example above, users quickly learn that the app shows local people, the ability to quickly like or pass and what happens when a match occurs. This way, the consumer can quickly grasp why your app is better than or different from the competition’s. Screenshots should have a sense of hierarchy, displaying the app’s core features and unique selling points first. Tinder employs our recommended strategies by using text to enhance the visual message. Overall, you’ll want to communicate visually and be supported by - not reliant on - text. This translates to a font size around 65pts for the body and 100pts for the header. In general, text should be light and used to help frame the visuals. Tinder on iPhone uses some text, while having a visual sense of hierarchy to explain the app’s core values.
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If it’s your first time making app store screenshots or you need assistance with your next project, you can use ’s awesome iOS and Android screenshot PSD templates. File format is also a consideration - to get your screenshots onto Google Play and iOS App Store, save your screenshots as either JPEGs or PNGs. It’s very important to have concise and scalable (size-wise) screenshots as users will be browsing on a range of devices including desktops, laptops, phones and tablets. This may require some A/B testing, we will cover a testing methodology in our next post. Clumsy Ninja does an excellent job of utilizing this video top space with its engaging video.įor screenshots, always lead with the highest-converting image based on non-incentivized traffic. It’s even more important to leverage an app trailer on Android, as your lead video appears at the top of the Google Play store page.
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As a rule of thumb, your trailer’s duration should be less than half the time it takes to download the app itself on a 4G connection. Keep it short and simple - ideally 15 to 30 seconds long. You’ll want to lead with a least one clear high-definition video. There are several fundamentals to practice to convert the most installs.Ĭlumsy Ninja on Google Play leads with an entertaining video to engage Android users. You only have one to three seconds to get them to pay attention (industry experts call this the “ three-second rule”). A great example of screenshot culturalization could be seen below for Jelly Splash from Wooga. Ticket Camp is an example of an app leveraging those design principles. Ticket Camp uses screenshots with anime-style characters that appeal to Japanese users.Īs noted in our Facebook Marketing Guide for mobile apps, countries in Asia respond well to using comic- and anime-style characters. Shopkick’s approach may work well in the US, but that may not be the case in Japan. Optimizing For: Marketsīe mindful of which screenshots you use in which markets.
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Then it proceeds to explain how to get said reward.
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First, it hooks shoppers with the lead screenshot (beyond using Target’s well-known brand, it also showcases a “free” gift card - shoppers are known to love free things). Shopkick on iOS tells a story to engage audiences.įor apps that aren’t games, we suggest showcasing screenshots that inform users how the app works. Adding key benefits at the top-left or bottom-right (e.g., “Multi-Stage Levels!”) is another best practice put in motion by Rovio’s designers. Angry Birds 2 is a great example that leads with its lively characters and physics-based gameplay, as established in the original Angry Birds. Games need screenshots that impress potential users with context about how fun the gameplay is as well as high-quality visual design. It doesn’t waste space showing how to launch a bird. Optimizing For: GamesĪngry Birds 2 on iPhone shows off both gameplay and graphics.

How you demonstrate this, however, differs by app type. The best screenshots clarify your app’s unique value proposition and key selling points. Whereas an icon might hint at your app’s quality and general utility, screenshots and videos paint a clear picture of what your app actually does. Making Screenshots That Scream “Install Me!” In this post, we’ll go over what screenshots to place on your store page to convert views into installs. Previously, we touched on how to pick the best ASO keywords for your app, designing your app’s icon to draw in users and stand out once installed, and optimizing your icon through A/B testing. We made this guide to offer tips, backed up by top-ranking apps and industry professionals, so you end up with the best screenshots. At its core, it’s about increasing your organic installs by showcasing (or teasing) your app’s features quickly and succinctly. App Store Optimization (ASO) is a tricky science.
